
Effective decision-making is all about turning facts into compelling narratives. We work with data teams, evaluators, and policy teams to help you build and deliver a persuasive argument to the people that matter.
The real value of our work is realised when decisions change and people live better lives as a result of the insight generated.

Cracking complex problems requires a lot of time and resource. When you bring FrankAdvice to the table, we’ll help you see what’s needed faster, and act on this insight.
Big decisions can be overwhelming. FrankAdvice will give you clarity on what we know about what works for whom at what cost.
Most importantly, we’re on your side. FrankAdvice provides independent, rigorous thinking and validation to help your organisation make better decisions.
We believe that effective decision-making is more efficient in a shared learning environment. That’s why FrankAdvice is committed to being generous with our time and knowledge, from sharing ideas internally to being transparent about our methodology with clients.







Emily is passionate about bridging the gap between understanding what works for whom at what cost and organisational decision-making processes. Her enthusiasm stems from 20 years' experience in policy and analytics teams working to turn data and evidence into useful information for decision-making. Emily has worked in senior strategic and operational roles across central government to improve results from the front line to the Beehive.
Her past experience includes the Social Investment Agency, the Ministry of Education, ACC, and Statistics New Zealand. Emily has an MPP from Victoria University, was awarded the Prime Minister's Public Policy Prize (VUW) in 2004, and holds a BA in geography, education and anthropology from Auckland University.
As Ringmaster at FrankAdvice Emily brings together the components needed for a flawless performance.

Becky is passionate about supporting others to succeed, whether at home, professionally, or New Zealanders as a community. Becky has demonstrated this commitment in central government policy environments, primary teaching, and voluntary roles. She combines experience as a senior policy analyst with what works in practice for children and families (as a teacher) to advise on practical policy solutions driven by data.
Becky qualified as a teacher in 2013 from the University of Chester, Graduate Teacher Programme. She also holds a BA(Hons) in Politics from Lancaster University.
As Chief Juggler at FrankAdvice Becky complements Emily’s enthusiasm by ensuring FrankAdvice delivers all aspects of your project on time and on budget.

Sarah has a knack for crafting focused narratives out of piles of evidence. Her experience communicating data-driven insights from analytics teams to decision makers in the public sector forms the basis of her genuine commitment to the evidence-driven decision-making process. Sarah holds a BA in New Zealand history from VUW and applies her knowledge and awareness of te Tiriti o Waitangi principles to everything she does. She is also a graduate of Wellington's Enspiral Dev Academy.
As FrankAdvice’s Beautiful Assistant, Sarah weaves together the diverse elements of each project into a polished final product.
Here are some of the clients we’ve worked with.





FrankAdvice is generous with our time and knowledge and committed to learning with others. We offer a free hour of frank advice.
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