We provide
strategic direction

to help you make

better decisions

Effective decision-making is all about turning facts into compelling narratives. We work with data teams, evaluators, and policy teams to help you build and deliver a persuasive argument to the people that matter.

The real value of our work is realised when decisions change and people live better lives as a result of the insight generated.

Generous Insights

Literature Scan

We conduct literature scans of national and international evidence to support better decision making.


We provide robust early-stage thinking to help define the problem and support your ongoing policy work.

Bold Expertise

Briefings and Cabinet papers

We produce high-quality Cabinet papers and briefings for Ministers and Boards that simplify complex issues into tangible advice.

Operational Strategy

We can help you develop your operational strategy and provide advice on the people, processes, tools, data and governance you need to put it into practice.

Rigorous Abundance

Policy Peer Review

We offer a rigorous peer review service that supports the development  of the author and ensures the quality of your final output.

Submissions Analysis

We analyse and synthesise submissions from the public and stakeholders for policy and regulatory proposals.

Download our services booklet

We want to make
the world better, faster

We believe that learning together makes for more effective decision-making. That’s why FrankAdvice supports you and your team to improve your policy quality through a capability development programme that focuses on team and organisational capability, policy skills, and various aspects of delivering better quality advice.

Topics covered in our programme range from high-level policy team infrastructure to the nuts and bolts of the policy toolkit. We also offer bespoke courses to meet your specific needs.

Download the brochure

Interested in discussing your development needs?

Please get in touch!

Our values
guide everything we do

Frank is kind
to ourselves and others

Frank is patient
the answer will come

Frank is generous
we offer our time and share our ideas

Frank is rigorous
New Zealanders deserve the best

Meet the team helping you make better decisions

Emily Mason

Emily is passionate about bridging the gap between understanding what works for whom at what cost and organisational decision-making processes. Her enthusiasm stems from 20 years' experience in policy and analytics teams working to turn data and evidence into useful information for decision-making. Emily has worked in senior strategic and operational roles across central government to improve results from the front line to the Beehive.

Her past experience includes the Social Investment Agency, the Ministry of Education, ACC, and Statistics New Zealand. Emily has an MPP from Victoria University, was awarded the Prime Minister's Public Policy Prize (VUW) in 2004, and holds a BA in geography, education and anthropology from Auckland University. 

As Ringmaster at FrankAdvice Emily brings together the components needed for a flawless performance.

Becky Essery
Senior Policy Consultant

Portrait of Becky Essery

Becky has the experience to engage audiences with both big ideas and the practical details necessary for execution. This experience comprises thirteen years in policy positions in government in NZ and the UK and three years as a primary school teacher working with children and their families in the UK.

Becky’s ability to understand the roles and requirements of multiple system actors and translate this understanding into logic models for change helps clients to turn their strategic focus into action. Becky is expert at policy writing for government audiences. She has written numerous Cabinet papers, briefing papers, consultation and strategic documents. Becky also enjoys mentoring colleagues and clients.

Becky holds a BA (Hons) in Politics from Lancaster University and a postgraduate primary school teacher qualification from the University of Chester.

Sarah Habershon
Senior Storyteller

Sarah finds her joy burrowing through piles of evidence to find the essence of a story. She has a knack for crafting focused narratives out of complexity, and presenting data-driven advice in a clear, engaging way that cuts to the heart of the issue. She has worked alongside analytics teams in the Ministry of Education and Social Investment Agency to communicate analytical insights to leaders, and brings a genuine commitment to evidence-based decision making to FrankAdvice.

Sarah holds a BA in History and Religious Studies from Victoria University, and is a graduate of Enspiral Dev Academy. As FrankAdvice’s Illusionist she uses written, visual, and digital storytelling skills to create compelling information products which direct the user towards a clear path for well-informed action.

Caitlin Sowden
Policy Consultant

Caitlin is always looking for for the cut-to-fit solution that will make the biggest difference to New Zealanders. With eyes across the latest research and analysis, she ensures that Frank's work always fits the direction set by the best evidence.

Caitlin's dedication is grounded in her frontline experience helping Work and Income clients navigate crisis. Understanding first hand how policy settings can fail people in critical situations drives Caitlin to deliver person-centred, culturally appropriate, evidence based advice. As the Private Secretary to a sitting New Zealand Cabinet Minister, she developed the cool-headed demeanor required to perform at pace and under tension, and keep FrankAdvice marching in step. She brings rigour and consistency to every aspect of our work, from the first brainstorm to the final product.

Caitlin holds a BSc in Geography from Victoria University of Wellington.

unapologetically frank

Here are some of the clients we’ve worked with.

If you’d like to work together to create better outcomes, then get in touch


166 Featherston Street
New Zealand

FrankAdvice is generous with our time and knowledge and committed to learning with others. We offer a free half hour of frank advice.

Book a clinic session here

Like the look of what we do? We're currently recruiting for a senior or principal policy consultant.  Click this link to check out the job ad.

Please get in touch!