We provide
strategic direction

to help you make

better decisions

Effective decision-making is all about turning facts into compelling narratives. We work with data teams, evaluators, and policy teams to help you build and deliver a persuasive argument to the people that matter.

The real value of our work is realised when decisions change and people live better lives as a result of the insight generated.

Generous Insights

Cracking complex problems requires a lot of time and resource. When you bring FrankAdvice to the table, we’ll help you see what’s needed faster, and act on this insight.

Bold Expertise

Big decisions can be overwhelming. FrankAdvice will give you clarity on what we know about what works for whom at what cost.

Rigorous Abundance

Most importantly, we’re on your side. FrankAdvice provides independent, rigorous thinking and validation to help your organisation make better decisions.

We want to make
the world better, faster

We believe that effective decision-making is more efficient in a shared learning environment. That’s why FrankAdvice is committed to being generous with our time and knowledge, from sharing ideas internally to being transparent about our methodology with clients.

Our values
guide everything we do

Frank is kind
to ourselves and others

Frank is patient
the answer will come

Frank is generous
we offer our time and share our ideas

Frank is open
we learn with others

Frank is rigorous
New Zealanders deserve the best

Meet the team helping you make better decisions

Emily Mason

Emily is passionate about bridging the gap between understanding what works for whom at what cost and organisational decision-making processes. Her enthusiasm stems from 20 years' experience in policy and analytics teams working to turn data and evidence into useful information for decision-making. Emily has worked in senior strategic and operational roles across central government to improve results from the front line to the Beehive.

Her past experience includes the Social Investment Agency, the Ministry of Education, ACC, and Statistics New Zealand. Emily has an MPP from Victoria University, was awarded the Prime Minister's Public Policy Prize (VUW) in 2004, and holds a BA in geography, education and anthropology from Auckland University. 

As Ringmaster at FrankAdvice Emily brings together the components needed for a flawless performance.

Becky Essery
Chief Juggler

Portrait of Becky Essery

Becky is passionate about supporting others to succeed, whether at home, professionally, or New Zealanders as a community. Becky has demonstrated this commitment in central government policy environments, primary teaching, and voluntary roles. She combines experience as a senior policy analyst with what works in practice for children and families (as a teacher) to advise on practical policy solutions driven by data.

Becky qualified as a teacher in 2013 from the University of Chester, Graduate Teacher Programme. She also holds a BA(Hons) in Politics from Lancaster University.

As Chief Juggler at FrankAdvice Becky complements Emily’s enthusiasm by ensuring FrankAdvice delivers all aspects of your project on time and on budget.

Hannah Kerr

Hannah has deep competencies in strategic and analytical thinking, writing (both policy advice and speech writing), and stakeholder engagement and relationship management.

Her work here in New Zealand has included leading a work programme to develop policy solutions to support at-risk children and young people, and subsequently leading work on educational leadership and career pathways for teachers at the Ministry of Education. In the UK she worked for HRH the Prince of Wales on one of his environmental projects and was the principal liaison point between the Prince’s office and the government.

Hannah has an MA in Jurisprudence (law) from Oxford University and joins the team with enthusiasm for making bigger and more meaningful impact within New Zealand's leading organisations, without having to compromise on her values.

Sarah Habershon
Beautiful Assistant

Sarah has a knack for crafting focused narratives out of piles of evidence. Her experience communicating data-driven insights from analytics teams to decision makers in the public sector forms the basis of her genuine commitment to the evidence-driven decision-making process. Sarah holds a BA in New Zealand history from VUW and applies her knowledge and awareness of te Tiriti o Waitangi principles to everything she does. She is also a graduate of Wellington's Enspiral Dev Academy.

As FrankAdvice’s Beautiful Assistant, Sarah weaves together the diverse elements of each project into a polished final product.

unapologetically frank

Here are some of the clients we’ve worked with.

If you’d like to work together to create better outcomes, then get in touch


FrankAdvice is generous with our time and knowledge and committed to learning with others. We offer a free hour of frank advice.

Book a clinic session here

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