We provide
strategic direction

to help you make

better decisions

Effective decision-making is all about turning facts into compelling narratives. We work with data teams, evaluators, and policy teams to help you build and deliver a persuasive argument to the people that matter.

The real value of our work is realised when decisions change and people live better lives as a result of the insight generated.

Generous Insights

Cracking complex problems requires a lot of time and resource. When you bring FrankAdvice to the table, we’ll help you see what’s needed faster, and act on this insight.

Bold Expertise

Big decisions can be overwhelming. FrankAdvice will give you clarity on what we know about what works for whom at what cost.

Rigorous Abundance

Most importantly, we’re on your side. FrankAdvice provides independent, rigorous thinking and validation to help your organisation make better decisions.

We want to make
the world better, faster

We believe that effective decision-making is more efficient in a shared learning environment. That’s why FrankAdvice is committed to being generous with our time and knowledge, from sharing ideas internally to being transparent about our methodology with clients.

Our values
guide everything we do

Frank is kind
to ourselves and others

Frank is patient
the answer will come

Frank is generous
we offer our time and share our ideas

Frank is open
we learn with others

Frank is rigorous
New Zealanders deserve the best

Meet the team helping you make better decisions

Emily Mason

Emily is passionate about bridging the gap between understanding what works for whom at what cost and organisational decision-making processes. Her enthusiasm stems from 20 years' experience in policy and analytics teams working to turn data and evidence into useful information for decision-making. Emily has worked in senior strategic and operational roles across central government to improve results from the front line to the Beehive.

Her past experience includes the Social Investment Agency, the Ministry of Education, ACC, and Statistics New Zealand. Emily has an MPP from Victoria University, was awarded the Prime Minister's Public Policy Prize (VUW) in 2004, and holds a BA in geography, education and anthropology from Auckland University. 

As Ringmaster at FrankAdvice Emily brings together the components needed for a flawless performance.

Becky Essery
Chief Juggler

Portrait of Becky Essery

As Chief Juggler at FrankAdvice Becky advises on practical policy solutions driven by evidence about what works.

Becky’s advice is innovative and workable, driven from her experience as a senior policy analyst (most recently in the Ministry of Education) with what works in practice for children and families (as a primary school teacher in the UK).

Becky is passionate about supporting others to succeed, whether at home, professionally, or New Zealanders as a community. She enjoys the opportunity to work in this way daily at FrankAdvice.

Becky qualified as a primary school teacher in 2013 from the University of Chester, Graduate Teacher Programme. She also holds a BA(Hons) in Politics from Lancaster University.

Hannah Kerr

Hannah is committed to helping people and organisations make decisions that have a bigger and more meaningful impact for New Zealanders, without having to compromise on her values.

She brings to FrankAdvice deep competencies in strategic and analytical thinking, writing (both policy advice and speech writing), stakeholder engagement, and relationship management. These have been developed in a variety of central government roles in New Zealand and the UK. Her past experience includes senior policy and management roles at the Ministry of Education and the Ministry of Health and the UK Cabinet Office. She also worked for HRH the Prince of Wales on one of his environmental projects and was the principal liaison point between the Prince’s office and the government.

Hannah has an MA in Jurisprudence (law) from Oxford University.

Sarah Habershon

Sarah finds her joy burrowing through piles of evidence to find the essence of a story. She has a knack for crafting focused narratives out of complexity, and presenting data-driven advice in a clear, engaging way that cuts to the heart of the issue. She has worked alongside analytics teams in the Ministry of Education and Social Investment Agency to communicate analytical insights to leaders, and brings a genuine commitment to evidence-based decision making to FrankAdvice.

Sarah holds a BA in History and Religious Studies from Victoria University, and is a graduate of Enspiral Dev Academy. As FrankAdvice’s Illusionist she uses written, visual, and digital storytelling skills to create compelling information products which direct the user towards a clear path for well-informed action.

Caitlin Sowden
Fortune Teller

Caitlin is committed to getting into the details of a problem and finding a solution so the same thing doesn’t happen again; a simple dream. Her previous experience working within a Ministerial office has made her highly resilient and a superb multitasker with a varied skillset, capable of managing highly sensitive issues across all levels of a government organization. 

Caitlin has worked within Oranga Tamariki and the Ministry of Social Development, and she has a BSc in Geography from Victoria University of Wellington. 

As the Fortune Teller at FrankAdvice Caitlin makes sure that the Frank team are well supported by getting involved right across the work programme, and ensuring that the Ringmaster is always where she should be.

Friends of Frank

Gill Hall

Gill is a results driven and collaborative leader with extensive experience in leading national and cross agency programmes and operational delivery in the health and disability sector. She is passionate about implementing collective approaches to health and social improvement, working alongside groups to help navigate complex environments, and in particular to help build agency and social capital through natural networks. She is a skilful leader focusing on getting the right people in the room to ensure perspectives are heard and balanced, fostering consensus and supporting more emergent models of service delivery.

Gill trained as a physiotherapist in the UK and has worked at the University of Otago and ACC in New Zealand. She has a Masters in Health Sciences from Birmingham University UK and post graduate certificates in Public Health and Tertiary Teaching from the University of Otago. In 2016 Gill won a Harvard /Macy Scholarship attending the Monash University Health Innovation Programme.

Dame Diane Robertson

Dame Diane is a data visionary, whose experience in leveraging data for better outcomes underpins her focus on its safe and effective governance. She has used her combined leadership, management, and service development skills to undertake a range of research projects and pioneer new approaches to the use and understanding of data in the social sector. Her experience as a teacher, registered counsellor, family therapist, and group facilitator ensure that her systems focus is underpinned by an understanding and care for individuals.

As Auckland City Missioner, Dame Diane was responsible for the collection and analysis of data gathered for the Auckland City Mission’s Family 100 research project, which has become one of New Zealand’s leading authorities on families living in poverty. Since then, she has chaired the Data Futures Partnership, and is now establishing the New Zealand Data Trust.

In 2015 Diane was made a Dame Companion of the New Zealand Order of Merit, for services to the community.

Grant McLean

Grant is a highly experienced, creative and innovative research, evaluation and policy professional. He has a wide variety of skills, knowledge and experience across government and non-government sectors to senior/managerial levels.

Grant has managed a range of high performing teams and is currently working on high profile projects delivering on cross government priorities in politically sensitive areas.

Grant has a BA (Hons) in Social Policy and History from Victoria University. He was awarded the Sir Walter NashEssay Prize for an essay ‘dealing with peace, conflict resolution or the improvement of relations between the different races, nations and peoples of the world'.

unapologetically frank

Here are some of the clients we’ve worked with.

If you’d like to work together to create better outcomes, then get in touch


89a Upland Rd
Wellington, 6021
New Zealand

FrankAdvice is generous with our time and knowledge and committed to learning with others. We offer a free half hour of frank advice.

Book a clinic session here

Like the look of what we do? Although we aren't currently recruiting, if you think you’d be a good fit for our team in the future

Please get in touch!